5 years of "Lasunya"

       5 years ago, on September 5, the first consignment of products under “Lasunya” trademark was manufactured in Balta Dairy-Canning plant of baby food. After all these years products with an image of a cute cow from Balta gained love and respect of Ukrainian consumers thanks to the high quality of its dairy products. By right it has become an indubitable leader of the Ukrainian market.

       But it isn’t just milk, butter, kefir, sour cream and ryazshenka that “Lasunya” is famous for. Other well-known brands presented by “Lasunya” trading house”, such as “Mu” and “Spravzshne moloko” (Real milk), skimmed milk powder, “Laskava” coffee and sugar, “Spravsniy sik” (True juice), “Yantar” cheese spread are in constant demand in consumers market. This became possible because of responsibility, inexhaustible energy and creative approach of the professional team, that works on development and prosperity of “Lasunya” trademark.

       We wish all the colleagues, employed in “Lasunya” products manufacturing and realisation, to get inspired, make all their plans come true and have reliable business partners.

       Every autumn Ukraine celebrates Food Industry Worker Day, which has already become traditional. No wonder it is celebrated when the harvest is over and “all the chickens have been counted”.

       September 2003 became an anniversary milestone in the development of “Balta Dairy-Canning Plant of Baby Food” public corporation, “Attis-T” joint venture, and “Lasunya” trading house” companies. Five years ago a professional team experienced in promoting food supplies in the CIS markets has reestablished regular production and trade of dairy product across Ukraine through distributor and trade delegates network in a very short period of time. Marketing research of the dairy market, development and promotion of the trademark and inculcation of advertising campaign were extensively used in operating the companies. As a result the products of Balta Dairy-Canning Plant under “Lasunya” trademark made themselves well known in the Ukrainian market in 1998.

       After five years of operating in the Ukrainian market the holding company underwent significant changes. These changes have caused the plant to become the leader of the dairy industry. It became possible not only due to modernization of production facilities for T-milk, but also due to successful introduction of new processing lines, producing “SPRAVZHNIY SIK” (True juices). The group of holding companies have changed their philosophy of conducting business and have strengthened their personnel potential by engaging qualified experts. This is why the group of plants has grown into the leading dairy holding company in Ukraine.

       "Lasunya" congratulates all the workers of the food-processing industry on their professional holiday and wishes them to resolve all the challenges in realization and introduction of new scientific achievements, and practice to maintain Ukrainian food market on the invariable high level of prestige.

Nikolay Vasiletsky, Trading house "Lasunya" director

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